Crisp, refreshing and unapologetically masculine, Reaction by Kenneth Cole is a celebration of the dynamic, modern man. Increase your charm with Reaction.






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Orders over $65 (after discounts have been applied and excluding taxes) ship FREE in the U.S.. Orders of $65 or less (after discounts have been applied and excluding taxes) will incur a standard shipping charge of just $7.50. HI and AK are excluded from free shipping and will have a flat rate of $29 on all orders.
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We will be closed on the following dates in observance of the holidays:
April 3 • May 25 • June 19 • July 3 • September 7 • November 26–27 • December 25 • January 1
Launched in 2004, Reaction is an utterly masculine, unexpected and dynamic scent that has many-a geniuses behind it. Launched by the design house of Kenneth Cole, it was created by celebrated perfumer Frank Voelkl, and packaged by the award-winning pairing of Chad Lavigne and Kenneth Cole. The innovative blend of citrus, aquatic, and woody scents creates a unique fragrance that stands out from the rest and gets you noticed immediately. Perfect for daily, casual use, Reaction is a masculine fragrance you just can't go wrong with!
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