Founded in the year 2000, Hollister specializes in casual attire, accessories, and fragrances. Rated one of the top five clothing brands for teenagers, the brand attempts to capture the laid-back and carefree SoCal lifestyle. Rather than focus on a Californian audience, however, Hollister has opted to bring a fragment of this lifestyle to countless other audiences across the world. Because of this, the first Hollister fragrance line was launched in 2001, and proved to be a successful first step into a wider territory for the brand. As of today, Hollister products are still designed with beach life in mind, and have successfully brought classic Californian luxury to the market time and time again.
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