Bebe is a women’s retail brand that was founded in 1976 by Manny Mashouf, an immigrant from Iran. Bebe was founded as Bebe Stores Inc. and markets its products under the sub-brands “Bebe” “Bebe Sport” and “Bebe Outlet.” After 41 years of maintaining physical Bebe stores, the brand announced that it would be moving comp

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Bebe

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About Bebe

Bebe is a women’s retail brand that was founded in 1976 by Manny Mashouf, an immigrant from Iran. Bebe was founded as Bebe Stores Inc. and markets its products under the sub-brands “Bebe” “Bebe Sport” and “Bebe Outlet.” After 41 years of maintaining physical Bebe stores, the brand announced that it would be moving completely online. Since 2017, Bebe has partnered with Global Brands Group and moved their entire stock online. Today you can search for any Bebe apparel, accessories, or fragrances by Bebe — such as luxury Bebe perfumes for women — online and have it shipped internationally.

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