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Owning around 20 brands — including BCBG Generation, BCBG Max Azria, and Max Azria Atelier — today, the BCBG Max Azria Group is an American fashion house founded by Tunisian designer Max Azria in 1989. The brand was named after the Parisian slag “bon chic, bon genre” which translates to “good style, good attitude.” Thi
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