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BCBG Max Azria Group is an American fashion house that owns around 20 brands including BCBG Generation, BCBGMaxAzria and Max Azria Atelier. It was founded by Tunisian fashion designer Max Azria in 1989 and it was named after the Parisian slang “bon chic, bon genre” which roughly translates to “good style, good attitude”. There are more than 500 Max Azria boutiques in prime locations around the world including Paris, London, Hong Kong and Tokyo and the brand has designed clothes for a number of celebrities including Angelina Jolie and Kate Winslet. The brand also offers a range of perfumes aimed for women.

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