Crisp, refreshing and unapologetically masculine, Reaction by Kenneth Cole is a celebration of the dynamic, modern man. Increase your charm with Reaction.
Skip to content





Don't worry, we'll restock it soon. Please enter your email to receive a message when it's back in stock.
Orders over $65 (after discounts have been applied and excluding taxes) ship FREE in the U.S.. Orders of $65 or less (after discounts have been applied and excluding taxes) will incur a standard shipping charge of just $7.50. HI and AK are excluded from free shipping and will have a flat rate of $15 on all orders.
Express 2-Day Shipping is available within the 48 contiguous United States on select items for $14.99. Please note that we do not offer Express 2-Day Shipping to PO Boxes. See below for additional details.
Launched in 2004, Reaction is an utterly masculine, unexpected and dynamic scent that has many-a geniuses behind it. Launched by the design house of Kenneth Cole, it was created by celebrated perfumer Frank Voelkl, and packaged by the award-winning pairing of Chad Lavigne and Kenneth Cole. The innovative blend of citrus, aquatic, and woody scents creates a unique fragrance that stands out from the rest and gets you noticed immediately. Perfect for daily, casual use, Reaction is a masculine fragrance you just can't go wrong with!
Get $5 off your first order of $100+ by signing up for our Newsletter, Be the first to receive exclusive news and offers.
Get $5 off your first order of $100+ by signing up for our Newsletter, Be the first to receive exclusive news and offers.
Back to Top
By creating an account you will be able to shop faster, be up to date on an order’s status, and keep track of the orders you have previously made.
All fields marked with * are required





