The unusual yet inspiring brand of Paul Sebastian was formed by two New Jersey residents namely Leonard Paul Cuozzo and Alan Sebastian Greco. The duo introduced their first fragrance in 1979 and named it Paul Sebastian Fine Cologne. Even though it was marketed regionally and only in the New Jersey area, the success of the perfume reached far and wide as interest in it grew and led to a greater distribution network. Despite of their lack of advertising the company came into prominence due to their unique marketing techniques and promotions such as giving the fragrances as gifts with purchases. The first women’s fragrance was launched in 1985 and was named Design. The men’s version of design was launched in 1995.