Guy Laroche Collection

Founding his brand in 1957, Guy Laroche quickly became known for implementing vibrant and unconventional colors into his designs. From this popularity, he was able to open a boutique in 1961, and eventually launch his first fragrance in 1966. This fragrance, Fidji, was a smashing success, and spurred Laroche to launch several more in 1972. Among these were Drakkar, Horizon, Drakkar Dynamik, and Clandestine, each of which enjoyed a similar degree of success. Today, fragrances by Guy Laroche continue to be bright, vibrant, and refined, maintaining the high standard of quality the brand has become so well known for.