Guy Laroche

Guy Laroche began his career in millinery and, from 1949, Laroche worked for Jean Desses and eventually became his assistant. In 1957, he founded a high-fashion atelier at 37 avenue Franklin Roosevelt, Paris. In his first collection that was favorably received, he reintroduced vibrant colors such as pink, orange, coral, topaz and turquoise. In 1961, he moved to larger quarters, a townhouse at 29 avenue Montaigne, Paris; opened a boutique there; and introduced his first ready-to-wear collection. In 1966, Laroche introduced Fidji, his first women’s fragrance and opened the Guy Laroche Monsieur boutique. He created other iconic fragrances 1972 Drakkar, J'ai Osé, Drakkar Noir, Clandestine, Horizon and Drakkar Dynamik.

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