Founding his brand in 1957, Guy Laroche quickly became known for implementing vibrant and unconventional colors into his designs. From this popularity, he was able to open a boutique in 1961, and eventually launch his first fragrance in 1966. This fragrance, Fidji, was a smashing success, and spurred Laroche to launch

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Guy Laroche

Guy Laroche Collection

Guy Laroche

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