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BCBGeneration Collection

Owning around 20 brands — including BCBG Generation, BCBG Max Azria, and Max Azria Atelier — today, the BCBG Max Azria Group is an American fashion house founded by Tunisian designer Max Azria in 1989. The brand was named after the Parisian slag “bon chic, bon genre” which translates to “good style, good attitude.” This American fashion house has over 500 boutiques positioned all around the world and has designed clothes for many celebrities, including Angelina Jolie and Kate Winslet. The brand not only offers beautiful designer clothing but also Max Azria brand fragrances — specifically their beautiful perfumes for women by Max Azria.